About Us

Welcome to Ninov. Every Second Counts.

Ninov is the name under which I create watches. The company behind it is Ninov Watch Co, an independent watchmaker founded by me, Javor Ninov. I’ve been passionate about watches for as long as I can remember. Over the years, collecting turned into curiosity, and curiosity became a need to create something of my own.

Each Ninov watch is designed and assembled in Bulgaria with care. For me, a watch isn’t just about how it looks. It’s about what it carries with it. Time isn’t just numbers. It holds memories, choices, little moments. That’s why I try to make watches that have meaning, not just style.

I keep the designs simple. The lines are clean, the shapes are familiar, and the details are there for a reason. I don’t rush through the process. I spend time with every model until it feels right.

Time is personal. It moves differently for each of us. That’s why Every Second Counts isn’t just something I say. It’s how I think, and it’s how I work.

Thanks for being here. Whether you’re into watchmaking, looking for something different, or just curious, I’m glad you found Ninov.